Here's a story about two schools with the same number of students; they both had to fundraise to pay for their expenses for the year! Both groups were in the same type neighborhood so barring a tornado coming through one of the towns, everybody thought they would get the same fundraising results.
The first group had a little over 100 students. Everyone was excited about the upcoming fundraiser because they had chosen to sell a pretty popular fundraising product! Everyone was excited to get their fundraising program kicked off. The other group also had about the same number of students. They chose to do the same fundraising program that the other group did! Even though they both were in similar areas they weren't anywhere near each other. So they did not compete for same the customers.
So here is what happened. Both schools started their sale on the same day. There really was only one difference in what each school did. The first group decided to run their sale like they had been running it for many years. But the second school made one little change in "how" they ran their sale.
The first group finished the sales and raised $1,400 profit. They were pleased with their profit because they had been making about that amount for years! That is, they were happy until they heard about the second school's profits. That school finished their sale and made over $4,000 in profit! The small change they made in how they ran their sale was so minor that no one from the other school could tell what it was. It's not that it was a great secret scheme. There was nothing that went on that was underhanded. It was all out in the open for everyone to see. In fact, that is exactly why the second school did so well. It is because everyone knew about the secret change is why they did so much more in profit.
But the question is still unanswered, why was there such a HUGE difference in Profits? Hint: It was not the profit percentage. In fact, the first group was offered 3% more profit than the second group because they signed up early in the year. So profit % is not the reason that they made so much more.
The answer will surprise you. You will probably think that it makes lots of sense when you understand what they did different. Because it's something you see every day, but for some reason most fundraising companies don't help their schools apply it to their fundraisers. I simply don't understand why, but that is how it is.
As a matter of fact I actually, do understand why. But there is nothing that I can do about all the other fundraisier companies but my own. The only thing I can do is make sure that all my groups know what it is and how it can be done for their school. - 18193
The first group had a little over 100 students. Everyone was excited about the upcoming fundraiser because they had chosen to sell a pretty popular fundraising product! Everyone was excited to get their fundraising program kicked off. The other group also had about the same number of students. They chose to do the same fundraising program that the other group did! Even though they both were in similar areas they weren't anywhere near each other. So they did not compete for same the customers.
So here is what happened. Both schools started their sale on the same day. There really was only one difference in what each school did. The first group decided to run their sale like they had been running it for many years. But the second school made one little change in "how" they ran their sale.
The first group finished the sales and raised $1,400 profit. They were pleased with their profit because they had been making about that amount for years! That is, they were happy until they heard about the second school's profits. That school finished their sale and made over $4,000 in profit! The small change they made in how they ran their sale was so minor that no one from the other school could tell what it was. It's not that it was a great secret scheme. There was nothing that went on that was underhanded. It was all out in the open for everyone to see. In fact, that is exactly why the second school did so well. It is because everyone knew about the secret change is why they did so much more in profit.
But the question is still unanswered, why was there such a HUGE difference in Profits? Hint: It was not the profit percentage. In fact, the first group was offered 3% more profit than the second group because they signed up early in the year. So profit % is not the reason that they made so much more.
The answer will surprise you. You will probably think that it makes lots of sense when you understand what they did different. Because it's something you see every day, but for some reason most fundraising companies don't help their schools apply it to their fundraisers. I simply don't understand why, but that is how it is.
As a matter of fact I actually, do understand why. But there is nothing that I can do about all the other fundraisier companies but my own. The only thing I can do is make sure that all my groups know what it is and how it can be done for their school. - 18193
About the Author:
If you want to know exactly how to more than double your next school fundraising event, go to AIM Fundraising's website. This is not a closely guarded secret kind of thing. You are already using this every time you run a school fundraising program. The thing that makes this different is that, we show you exactly how to use it in your school to make your fundraising program more profitable.
No comments:
Post a Comment